Episode 59: AI, Discoverability & GEO: Transforming Book Marketing with Shimmr AI

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The BookSmarts Podcast, with Joshua Tallent

Joshua Tallent

60 episodes

5 days ago

Get smarter about your books! The BookSmarts podcast features discussions about the publishing industry and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books. Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

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Episode 59: AI, Discoverability & GEO: Transforming Book Marketing with Shimmr AI

The BookSmarts Podcast, with Joshua Tallent

27 minutes 7 seconds

2 weeks ago

Episode 59: AI, Discoverability & GEO: Transforming Book Marketing with Shimmr AI

Brooke Dobson is Co-Founder and Chief Revenue Officer of Shimmr AI, a fully automated platform for publishers that creates automated advertising for discovery and sales of books. With expertise in economic forecasting, marketing analytics, and AI technologies, Brooke brings a unique view into AI applications in publishing.

She joined us on the Booksmarts Podcast to discuss how advancements in AI are transforming book marketing, as well as the importance of metadata and Generative Engine Optimization (GEO), and practical strategies publishers can use to boost discoverability, connect with readers, and enhance their marketing through automation.

Learn more about Shimmr, visit their website and be sure to read their recent article—featuring Joshua Tallent: How to Make Your Books AI Discoverable: A Publisher's Guide to GEO.