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The BookSmarts Podcast, with Joshua Tallent
Joshua Tallent
60 episodes
1 day ago
Get smarter about your books! The BookSmarts podcast features discussions about the publishing industry and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books. Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.
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All content for The BookSmarts Podcast, with Joshua Tallent is the property of Joshua Tallent and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Get smarter about your books! The BookSmarts podcast features discussions about the publishing industry and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books. Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.
Show more...
Books
Arts
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Episode 53: Advertising Strategies for Publishers and Authors
The BookSmarts Podcast, with Joshua Tallent
28 minutes 50 seconds
6 months ago
Episode 53: Advertising Strategies for Publishers and Authors

Daniel Berkowitz is the Ad Sales Director for Bookshop.org, an online bookstore with a mission to financially support local, independent bookstores. He is also the founder of AuthorPop, a one-stop shop for every author's digital needs.

He joins the BookSmarts Podcast to discuss the importance of book advertising for both publishers and authors. He has worked with authors at all stages of their careers to help build their audience and increase discoverability, and previously spent several years at Open Road Integrated Media as Executive Director of Paid Marketing, where he worked with both authors and publishers to drive discoverability of their titles through targeted advertising solutions.

Find Daniel Berkowitz on LinkedIn and click the following links to learn more about Bookshop.org and AuthorPop.

The BookSmarts Podcast, with Joshua Tallent
Get smarter about your books! The BookSmarts podcast features discussions about the publishing industry and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books. Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.