find our links here: https://linktr.ee/6fb
In this refreshingly practical episode, Jo and Zoe share how bookkeepers can find clients without relying on social media. While both love online marketing (and even built their own social media tool, Journal), they recognise that not every bookkeeper feels confident online.
This conversation breaks down a simple three-level approach for finding clients offline — starting with your closest connections, expanding into local networks, and using local press to build authority. Packed with humour, relatable stories (including Zoe’s daughter’s accidental referral and the legendary “policeman and toddler” news story), the episode proves that visibility doesn’t have to mean viral.
Jo and Zoe reveal how to find bookkeeping clients without using social media. Discover the three levels of offline visibility that every bookkeeper can use to grow their practice locally — from word of mouth to newspaper features!
You’ll Learn:
Why your family and friends are your best first marketing team
How to confidently network (even if you hate networking)
The secrets to getting featured in local press and magazines
How to pitch your story to journalists the right way
The SEO benefits of appearing in online news
Resources Mentioned:
Building a StoryBrand by Donald Miller
Journal – Social media tool for bookkeepers
The Bookkeepers’ Collective training on press releases
-----------------------------------------------
About us
We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective
-----------------------------------------------
About our Sponsor
This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper
-----------------------------------------------
Promotion
This video contains paid promotion.
-----------------------------------------------
Disclaimer
The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
All content for The Bookkeepers' Podcast is the property of The 6 Figure Bookkeeper and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
find our links here: https://linktr.ee/6fb
In this refreshingly practical episode, Jo and Zoe share how bookkeepers can find clients without relying on social media. While both love online marketing (and even built their own social media tool, Journal), they recognise that not every bookkeeper feels confident online.
This conversation breaks down a simple three-level approach for finding clients offline — starting with your closest connections, expanding into local networks, and using local press to build authority. Packed with humour, relatable stories (including Zoe’s daughter’s accidental referral and the legendary “policeman and toddler” news story), the episode proves that visibility doesn’t have to mean viral.
Jo and Zoe reveal how to find bookkeeping clients without using social media. Discover the three levels of offline visibility that every bookkeeper can use to grow their practice locally — from word of mouth to newspaper features!
You’ll Learn:
Why your family and friends are your best first marketing team
How to confidently network (even if you hate networking)
The secrets to getting featured in local press and magazines
How to pitch your story to journalists the right way
The SEO benefits of appearing in online news
Resources Mentioned:
Building a StoryBrand by Donald Miller
Journal – Social media tool for bookkeepers
The Bookkeepers’ Collective training on press releases
-----------------------------------------------
About us
We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective
-----------------------------------------------
About our Sponsor
This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper
-----------------------------------------------
Promotion
This video contains paid promotion.
-----------------------------------------------
Disclaimer
The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
Join the collective - https://www.6figurebookkeeper.com/
Get Journal and fic your online presence - https://www.bookkeepersmarketing.com/
In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman take a deep dive into the five most profitable and practical niches for bookkeepers to consider. Niching can be one of the most important decisions in your bookkeeping journey—yet it’s often where people get stuck. Whether you're just starting out or looking to refine your services, this episode will help you identify the types of clients you’re best equipped to support, and how niching can lead to greater profitability and ease in your business.
Jo and Zoe break down the real-world pros, challenges, systems, and service expectations across five key industry types. They also share personal stories from their own practices and clients to illustrate how each niche works in practice.
💡 You Will Learn:
Why niching matters and how it helps you streamline systems and services.
How to identify your ideal client based on more than just industry.
The specific needs and quirks of five different business types.
How to position yourself as an expert in a niche even if you’re still learning.
Where opportunities lie for bookkeepers in sectors like construction, salons, and e-commerce.
How niching allows you to automate, specialise, and increase your profit margin.
-----------------------------------------------
About us
We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective
-----------------------------------------------
About our Sponsor
This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper
-----------------------------------------------
Promotion
This video contains paid promotion.
-----------------------------------------------
Disclaimer
The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
The Bookkeepers' Podcast
find our links here: https://linktr.ee/6fb
In this refreshingly practical episode, Jo and Zoe share how bookkeepers can find clients without relying on social media. While both love online marketing (and even built their own social media tool, Journal), they recognise that not every bookkeeper feels confident online.
This conversation breaks down a simple three-level approach for finding clients offline — starting with your closest connections, expanding into local networks, and using local press to build authority. Packed with humour, relatable stories (including Zoe’s daughter’s accidental referral and the legendary “policeman and toddler” news story), the episode proves that visibility doesn’t have to mean viral.
Jo and Zoe reveal how to find bookkeeping clients without using social media. Discover the three levels of offline visibility that every bookkeeper can use to grow their practice locally — from word of mouth to newspaper features!
You’ll Learn:
Why your family and friends are your best first marketing team
How to confidently network (even if you hate networking)
The secrets to getting featured in local press and magazines
How to pitch your story to journalists the right way
The SEO benefits of appearing in online news
Resources Mentioned:
Building a StoryBrand by Donald Miller
Journal – Social media tool for bookkeepers
The Bookkeepers’ Collective training on press releases
-----------------------------------------------
About us
We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective
-----------------------------------------------
About our Sponsor
This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper
-----------------------------------------------
Promotion
This video contains paid promotion.
-----------------------------------------------
Disclaimer
The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
