In this episode of The Bold Entrepreneur podcast, Jen Kinal explores the new Instagram feature, Trial Reels, which allows users to test content with audiences that don't currently follow them. Jen explains that Trial Reels are a great way to experiment with different hooks, video styles, and captions to see what resonates with new viewers, ultimately expanding reach and gaining valuable insights into what attracts people to your content. 

She shares her strategy for using Trial Reels, emphasizing the importance of creating content specifically for new audiences, hooking viewers quickly, delivering value, and ending with curiosity to encourage them to explore your page further. Jen also provides tips on how to leverage existing content, study the results, and have fun with the process.

What to Expect in This Episode:

• Trial Reels: What they are, how they work, and how to use them.
• Instagram Algorithm: How it categorizes content and how Trial Reels can help you get seen.
• Content Creation: Tips for creating engaging content, including hooks, video quality, and captions.
• Audience Engagement: Targeting new audiences and understanding what attracts them.
• Social Media Strategy: Using Trial Reels to experiment and refine your overall social media approach.

Key Takeaways

• Use Trial Reels to test different content styles, hooks, and captions without affecting your main feed.
• Focus on making a strong first impression to capture the attention of new viewers.
• Grab viewers' attention within the first 1-2 seconds.
• Have fun and don't worry about perfection.
• Use existing content and create duplicates to test different variations.

Resources:

Bold Marketing Calendar: A Trello-based marketing system designed to simplify and organize marketing efforts.

The Social Edit Waitlist - https://jenkinal.myflodesk.com/is7sw5ky80

Connect with Host Jen Kinal:

Instagram: https://www.instagram.com/jenkinal/

Website: https://jenkinal.com/

Facebook: https://www.facebook.com/jenkinalcreativebrand

LinkedIn: http://www.linkedin.com/in/jenniferkinal

Be a Guest on the Bold Entrepreneur Podcast:

Have a story to share? Reach out to be a guest on the Bold Entrepreneur Podcast. We’d love to hear from you! Connect with us and let’s grow, learn, and thrive together.

Stay Bold and Dream Big!

Intro and Outro music credit to Mikhail Smusev and Pixabay

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