In this solo episode of The Bold Entrepreneur podcast, Jen Kinal shares her experiences and advice on planning and hosting successful events, emphasizing the importance of budgeting, marketing, creating a memorable experience, and choosing the right venue, while also encouraging listeners to consider the benefits of both large and intimate gatherings. She also shares some tools to help you in planning your event.

What to Expect in This Episode:

• General advice and insights on planning events

• Importance of proper budgeting, including marketing costs, speaker fees, swag, AV equipment, and time investment

• Strategies for selling tickets, including giving ample time, talking about the event from multiple angles, and highlighting the transformation attendees will experience

• Considerations for choosing the right venue, including aesthetics, staff, capacity, budget, location, and brand feel

Key Takeaways

• Planning events takes longer than expected, so start early (ideally six months in advance)

• Focus on the attendees' transformation, experiences, and takeaways

• Give potential attendees time to consider, provide multiple reasons to attend, and highlight the transformation they'll experience

• Pitch sponsorships early with clear value propositions and mutually beneficial collaborations

Resources:

• PlanningPod: An event planning software

• Canva Pro: A graphic design platform for creating promotional materials, tickets, and sponsor decks

• Flodesk: An email marketing platform for automating email sequences and content delivery

• Eventbrite: An event ticketing platform for selling tickets, managing attendees, and sending reminders

• Event Calendar Pro (for WordPress): A plugin for selling tickets directly from a WordPress website

• Trello: A project management tool

• Paypal

Connect with Host Jen Kinal:

Instagram: https://www.instagram.com/jenkinal/

Website: https://jenkinal.com/

Facebook: https://www.facebook.com/jenkinalcreativebrand

LinkedIn: http://www.linkedin.com/in/jenniferkinal

Join us at the Be Bold Conference:

Ready to connect, grow, and get bold in your business? Grab your ticket to The Be Bold Conference — a powerful one-day event designed for women in business who are ready to level up. Don’t wait — tickets are limited! https://jenkinal.com/be-bold-conference/

Be a Guest on the Bold Entrepreneur Podcast:

Have a story to share? Reach out to be a guest on the Bold Entrepreneur Podcast. We’d love to hear from you! Connect with us and let’s grow, learn, and thrive together.

Stay Bold and Dream Big!

Intro and Outro music credit to Mikhail Smusev and Pixabay

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