This episode installs a pricing system that works without you in the room. You’ll replace end-of-month discounts with a repeatable playbook: publish list/bands/floor, trade scope instead of price, design renewals with protection and indexation, stand up a 24-hour deal desk, and wire your quoting tool to default to discipline. We’ll close with a 14-day rollout and the single metric to track - price realization by segment - so margins rise without heroics and deals close clean.