Your sales engine is broken. Not because your people can't sell, but because your system makes selling harder than it needs to be. This operational brief reveals the five-part architecture for scaling sales past the $10 million mark without relying on last-minute heroics. We detail how to implement specialist Pod Design for accountability, build territories with math instead of folklore, enforce stage gates requiring hard evidence, and design compensation that rewards multi-quarter consistency over desperation discounts. This is the blueprint for creating a predictable sales machine where average people become consistent performers and good people become revenue drivers.