What does seamless really mean when it comes to the future of driving?
In this fourth episode of Inside Neue Klasse, Nicki Shields meets BMW experts Marcel Ottmann, Head of User Interface Design Systems, and Daniel Fischer, Senior Creative Technologist, live at the 2025 IAA Mobility in Munich. Together, they explore how design and technology converge in the Neue Klasse to create an effortless, intelligent experience – first previewed in the all-new BMW iX3.
From predictive climate control and Plug & Charge to personalised comfort features in the My BMW App and intuitive mood lighting – in the Neue Klasse, every element works in harmony, so the car adapts to you, not the other way around.
Tune in to discover how BMW is shaping interaction, anticipation, and personalisation into a new era of mobility.
(00:00) Introduction
(02:05) What makes design feel seamless?
(03:37) Anticipation: when the car knows before you do
(09:57) How to create a seamless user journey
(15:19) Personalisation: how the Neue Klasse adapts to you
(16:30) Connecting your digital life with your car
(21:24) Outro
Find out more about our host Nicki Shields
