Sick of posting “Bookings now open!” and hearing nothing but crickets? This episode is your wake-up call. I’m breaking down how to actually attract better clients to your floral business — the kind who value your work, pay on time, and come back for more.
From defining your niche to fixing your website and building a proper marketing system (yes, more than just a pretty Instagram post), this one’s full of practical advice to help you grow sustainably — and profitably.

What You'll Learn in This Episode:

• Why dream clients don’t fall from the sky (and how to find them instead)
• How to speak directly to the people you want to attract
• The real job of your website (spoiler: it’s not just looking pretty)
• What to stop doing today if you want more bookings
• How to build a marketing system that works for you — not the other way around
• SEO basics for florists + how blog posts can bring more traffic than Instagram
• Why saying “DM to book” is losing you sales (and what to do instead)

Episode Mentions & Resources:

•  Listen to last week’s episode — Why Your Website Matters
• My niche blog post — Finding Your Floral Sweet Spot
• AI for Florists Blog Post — get started with ChatGPT 

If this episode hit home, hit Follow, leave a review, and share it with a fellow florist.
Your dream clients are out there — now let’s help them find you.