Are you charging enough for your flowers—or just crossing your fingers and hoping for the best? In this honest and number-packed episode, I peel back the layers of pricing guilt and walk you through how to confidently price your flowers, whether you’re a grower, a florist, or both.
From emotional undercharging to spreadsheets that make sense, I offer a clear, real-world guidance on valuing your time, your skills, and your stems. If you’ve ever ended a busy weekend with sore feet and no profit, this one’s for you.
What You'll Learn:
Why you're not just selling flowers—you're selling time, labour, expertise, and peace of mind
How to calculate your overheads and fold them into your pricing (with real examples!)
A step-by-step walkthrough for florists and flower farmers to price for profit
The difference between COGs (cost of goods) and overheads—and why both matter
How to calculate your cost per stem (even if you're terrified of spreadsheets!)
Why it’s okay to be “too expensive”—you’re just not for the Tesco crowd
Resources & Links:
Pricing with Confidence Blog- with all of this weeks examples
Planning for Profit Blog: How Many Flowers Do You Really Need to Grow?
More From Me
Follow me on Instagram @thehampshireseedcompany
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