A recent report by McKinsey found that companies leveraging customer analytics are 23 times more likely to outperform competitors in new customer acquisition. 

Yet many brands still struggle to connect with their audience in meaningful ways, relying too heavily on data while overlooking human connection.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Liane Caruso, CMO at IMAGE Studios.

Liane brings deep expertise in franchise marketing, customer experience, and brand growth, and she shares how balancing data with genuine human connection can drive stronger loyalty, engagement, and business results.

🎙️ Hosted by Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we cover:

• How to humanize customer experiences in a data-driven world

• The role of analytics in building—not replacing—authentic connections

• Practical strategies to personalize marketing without losing trust

• Examples of brands that combine data with empathy to fuel growth

🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will inspire you to rethink customer connection in today’s data-driven era.