According to PwC, 73% of customers say experience is a key factor in their purchasing decisions, yet only 49% of U.S. consumers say companies provide a good customer experience.

This gap highlights the challenge many organizations face: using data to understand customers while still creating genuine, human-centered connections.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone. Lindsey brings a wealth of expertise in brand strategy, franchise growth, and customer engagement, and she shares how businesses can combine data-driven insights with authentic interactions to create lasting impact.

🎙️ Hosted by Michelle Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why customer connection is more critical than ever in a data-first world

• How to balance technology with empathy in customer engagement

• Practical steps to turn insights into meaningful action

• Real world examples of brands building loyalty through authentic connection

🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will equip you to strengthen customer connection in the era of data-driven marketing.