Marketing With Purpose Kit: Breaking Down Silos Across Teams

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The Bliss Business Podcast

Zero Company

234 episodes

3 days ago

The Bliss Business Podcast. B.L.I.S.S. stands for Build Love Into Scalable Systems. The Bliss Business Podcast emerges as a sanctuary where the principles of empathy, love, and conscious awareness in business are not just discussed — they are celebrated and sought after. "The Bliss Business Podcast’s mission is to spread empathy, connection and consciousness in business.”

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Entrepreneurship

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Marketing With Purpose Kit: Breaking Down Silos Across Teams

The Bliss Business Podcast

18 minutes 42 seconds

1 month ago

Marketing With Purpose Kit: Breaking Down Silos Across Teams

A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations.

Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, CMO at Celebree School. Laura brings extensive experience in franchise marketing and brand growth, and she shares how breaking down silos across teams can unlock creativity, efficiency, and purpose-driven impact.

📅 Wednesday, September 17, 2025 | 🕗 8:00 AM PDT

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why silos persist and the hidden costs they create

• How shared purpose aligns marketing, sales, and operations

• Practical steps to improve communication and collaboration

• Examples of how cross-team integration drives better results for brands

🎧 Whether you’re leading a startup, scaling a franchise, or running a corporate team, this conversation will help you reimagine collaboration as your ultimate marketing advantage.