Research from Gartner shows that organizations where marketing is tightly aligned with business strategy are 3.5 times more likely to outperform peers in revenue growth.

Yet many marketing teams still find themselves disconnected from core business goals, limiting their impact and long-term effectiveness.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jessica Martin, Chief Marketing Officer at Payroll Vault.

Jessica brings extensive experience in marketing leadership, brand development, and driving growth across industries, and she shares how aligning marketing with business strategy can create measurable, sustainable success.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why marketing alignment is essential for business growth

• How CMOs can connect strategy with execution

• Practical steps to ensure marketing supports organizational goals

• Real-world examples of alignment driving stronger outcomes

🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will show you how marketing alignment can be the catalyst for long-term business growth.