5 million properties are rented through council or or housing associations every year and the recent evolution of the industry has sparked major shift in a customer experience. Jordan Wheat has been at the forefront of this shift and he works with a diverse group of Housing Associations and and Property Developers to implement the Microsoft D365 CRM solution. Jordan leads business development within this industry vertical for Crimson Technology in the UK and having worked with a variety of the most advanced players in the market and he has a unique point of view on the changes in customer expectations and the opportunities for Housing Associations in particular. The perfect storm of changing consumer expectations, the need for efficiency, the promise of digital technology and the need to drive sales means HA's and developers are invested in change as they look to digits sales, marketing and customer service.
In this episode I talk to Jordan about the latest license free chat bot offer from Microsoft and the 5k, 5 day implementation that they are currently offering. We also discuss what is driving the shift in customer expectations, the technology needs and the sheer complexity of the business model driving change in Housing Associations
The scale of change is massive and it is not just in social housing but also in the property developers. All the big developers have invested heavily in gaining a single view of customer, digitising the journey and gaining access to data and insight during the marketing, seles, contracting, tenancy, ownership, repairs and maintenance and in the case of Housing Associations this could also cover a host of social services such as managing social care facilities.
Shortly nearly all new builds will be managing the customer sales process on a CRM and a customer portal and most likely with a chatbot starting the process! That is what it looks like on the bleeding edge of property.
Contact Jordan Wheat here
See Crimson here
