Unlocking AI for Marketing Success

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The Black Box of Media

Ultimate Edge Communications

8 episodes

6 days ago

Welcome to The Black Box of Media with Aleisha McCall—the podcast that lifts the lid on the hidden strategies behind high-performance media advertising. Each episode features top marketing experts, media buyers, and brand leaders sharing actionable tactics, insights, and real-world case studies. No fluff, no jargon—just results-driven advice to help your business cut through the noise. Whether you're a CMO, Marketing Manager, or Business Owner, this is your backstage pass to smarter advertising. Let’s unlock the Black Box of Media—and transform the way you think about advertising.

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Business

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All content for The Black Box of Media is the property of Ultimate Edge Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Unlocking AI for Marketing Success

The Black Box of Media

28 minutes 39 seconds

6 months ago

Unlocking AI for Marketing Success

Discover expert tips to unlock AI for marketing success in this debut episode of "The Black Box of Media Podcast," hosted by Aleisha McCall. Featuring Liana Ling, a leading authority in online marketing, this episode dives into actionable strategies for integrating AI and automation into your business to optimise ad budgets, boost profitability, and improve ROAS. Learn how to approach AI confidently, streamline workflows, and leverage tools for smarter targeting and continuous optimisation.Liana shares her insights on creating efficient testing strategies, managing overwhelm, and setting up your CRM for seamless marketing automation.

Whether you’re a CMO, marketing manager, or business owner, this episode provides practical advice to unlock growth potential and achieve measurable results. Don’t miss Aleisha McCall’s expert guidance and Liana Ling’s cutting-edge strategies to transform your media advertising efforts.

Subscribe now for more game-changing insights and actionable strategies to drive business growth and stay ahead in the evolving world of AI and media.

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CHAPTERS:

00:00 - Welcome to the Blackbox of Media

01:18 - Introducing Liana Ling

03:27 - Approaching AI and Automation Strategies

09:04 - Testing Your AI Model Effectively

13:39 - AI Tools for Media Advertising and Lead Generation

19:20 - Overcoming AI Overwhelm: Getting Started

23:15 - Setting Up Your CRM for AI Integration

27:36 - Outro

28:25 - End of the Episode