Secrets to ROI Mastery

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The Black Box of Media

Ultimate Edge Communications

8 episodes

6 days ago

Welcome to The Black Box of Media with Aleisha McCall—the podcast that lifts the lid on the hidden strategies behind high-performance media advertising. Each episode features top marketing experts, media buyers, and brand leaders sharing actionable tactics, insights, and real-world case studies. No fluff, no jargon—just results-driven advice to help your business cut through the noise. Whether you're a CMO, Marketing Manager, or Business Owner, this is your backstage pass to smarter advertising. Let’s unlock the Black Box of Media—and transform the way you think about advertising.

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All content for The Black Box of Media is the property of Ultimate Edge Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Secrets to ROI Mastery

The Black Box of Media

37 minutes 18 seconds

4 months ago

Secrets to ROI Mastery

Unlock the secrets to ROI mastery with The Black Box of Media Podcast - Episode 04! Join host Aleisha McCall and marketing expert Dr. Lorel Colgin as they share expert tips, actionable strategies, and real-world insights to help you maximise your ad budget, boost profitability, and drive business growth. Discover how small, consistent improvements can create game-changing results, even on a lean budget. Learn how the Children's Medical Research Institute achieved record-breaking success through smart targeting, continuous optimisation strategies, and innovative media partnerships. From enhancing ROAS benchmarks to leveraging creative campaigns like Jeans for Genes, this episode is packed with practical advice for CMOs, marketing managers, and business owners striving to unlock growth potential.

Explore strategies to improve tracking, integrate online and offline channels, and delight audiences at every stage of the funnel. Whether you're aiming to enhance your marketing impact or refine your media buying approach, this episode equips you with the tools to succeed.

Don’t miss this insightful conversation filled with data-driven solutions and proven tactics. Subscribe, leave a review, and share this episode to support results-driven marketing! Let’s unlock the black box of media together.

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CHAPTERS:

00:00 - Welcome to The Black Box of Media Podcast - Episode 04

01:02 - Charity Success: Record-Breaking Results

01:45 - Introducing Dr. Lorel Colgin

03:07 - Understanding the Jeans for Genes Campaign

06:22 - 1% Improvements in Media Strategy

07:52 - Tracking Customer Journey Effectively

12:43 - Big Impact on a Small Budget

15:48 - Importance of Early Awareness Advertising

17:20 - Video Insight: Long-Form Content Benefits

20:15 - Low Budget, High Impact Marketing

23:50 - Planning for Extraordinary Campaign Results

26:25 - Complete Picture of Campaign Performance

29:38 - Key Levers at Each Funnel Stage

30:16 - Words of Wisdom from Dr. Lorel Colgin

34:50 - Advice for Marketing Managers

35:46 - Thank You for Listening

36:40 - Subscribe, Review, and Share