Episode 6 – The BirdseyePost Podcast: Direct mail for CBD + THC Brands

Transform your CBD and THC marketing with compliant, high-quality lead generation. This episode of the BirdseyePost Podcast discusses the complexities of capturing opt-in leads in the tightly regulated cannabis space and reveal how SnapCapture™ makes it effortless. You’ll learn how to navigate federal, state, and local rules, verify age, record explicit consent, and seamlessly feed leads into your existing CRM or email platform. Whether you’re a dispensary owner or a brand manager, tune in for actionable insights on building customer trust, avoiding legal challenges, and driving revenue with data-driven direct mail.

In this episode you’ll discover:

• Why compliant opt-in leads are non-negotiable for CBD & THC companies

• How SnapCapture™ streamlines age verification and is a compliant lead generation method

• How SnapCapture™ integrates with Shopify, Klaviyo, and other marketing technologies

• Best practices for segmenting and activating your compliant lead database

• Real-world ROI benefits of marketing to a verified, engaged audience
Common questions answered:

• What makes lead generation in the CBD/THC industry so challenging?

• How does SnapCapture™ ensure every lead is age-verified and fully compliant?

• Can I keep using my existing CRM and email platforms with SnapCapture™?

• How do I turn compliant leads into measurable revenue growth?

• What does a seamless audit trail look like for regulators?

Don’t miss this deep dive into compliant growth strategies for CBD and THC brands, explore more and level up your lead gen game. If you found this episode helpful, subscribe so you never miss an insider tip, and share it with fellow cannabis marketers. 

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your brand: https://birdseyepost.com/thc-cbd

Transcript: 

Welcome back to the BirdseyePost podcast! I'm Sammy, and with me as always is my co-host, Charlie.  

Hey everyone, glad to be here! Sammy, I'm really looking forward to diving into today's topic because, uh, it's something that so many businesses in the CBD and THC space struggle with.  

Absolutely, Charlie. You know, it's a unique landscape out there for CBD and THC companies, especially when it comes to something as fundamental as lead generation. It's not just about getting leads; it's about getting the *right* kind of leads, compliantly. And, uh, that's where things can get really tricky, really fast.  

Yeah, it's, it's a minefield sometimes, isn't it? But that's exactly what we're here to talk about today. We're gonna unpack how BirdseyePost, specifically through our incredibly powerful feature, SnapCapture, can really transform how CBD and THC businesses not only obtain compliant opt-in leads, but also how they, you know, actually grow their revenue while doing it. It's a game changer, honestly.

For sure. So, get ready as we, uh, unravel the complexities and introduce you to a truly effective solution for compliant growth in this really, really evolving industry.  

So, Sammy, let's, uh, let's just jump right into it. The compliance conundrum. I mean, it's a real thing in this space, isn't it? Like, for CBD and THC companies, just getting leads, it's not like your average business.