In today’s episode, we are joined by the global head of Royal Enfield's apparel business, Puneet Sood, to talk about the strong culture they have created through their clothing line and riding gear, their philosophy and the agenda behind the things they do, and their future plans. How did they survive the pandemic and come back stronger? Why do they frequently collaborate with different brands? Are they attracting non-RE riders to their riding gear portfolio? Many more such questions have been answered in this insightful episode. 

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