How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
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How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
A $6.5B services company adopts a new strategic narrative to convey differentiation in its market and guide employees. Also, my mom wants to get more personal.
The Bigger Narrative
How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
