How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
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How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.
The Bigger Narrative
How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
