How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
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How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.
The Bigger Narrative
How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
