How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
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How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system.
The Bigger Narrative
How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.
