Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO.
Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly."
The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for.
Our Sponsor
This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com).
“Answering your 'local' questions with unique data & insights”
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Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO.
Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly."
The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for.
Our Sponsor
This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com).
“Answering your 'local' questions with unique data & insights”
Episode 55: Live from the BigFive Summit -- GTM for SMEs
The BIG5D Podcast
32 minutes 31 seconds
4 months ago
Episode 55: Live from the BigFive Summit -- GTM for SMEs
Episode 55 of the Big5D Podcast once again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a panel on Go to Market Strategies for SMEs led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting).
The panel features three entrepreneurs who have seen it all and can at the very least steer small business founders away from obvious mistakes in the early stages of their business journey.
The panelists offer a wide array of insights for founders on everything from tactics to avoid to tactics not to overlook, especially in a business's early stages.
The panelists joining Amanda are Bernadene Appalsamy, Ledger Leap; Tim Shoko, Umlilo Energy; and Remi du Preez, Polygon.
This episode of the Big5D Podcast is supported by the 2025 BigFive Summit sponsors.
Absa Group (absa.africa)
Dialog (localdialog.com)
Nspyre (nspyre.co.za)
Networds (networds.co.za)
AfriGIS (afrigis.co.za)
Pragmattica Consulting (pragmattica.co.za)
The BIG5D Podcast
Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO.
Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly."
The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for.
Our Sponsor
This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com).
“Answering your 'local' questions with unique data & insights”
