Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO.
Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly."
The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for.
Our Sponsor
This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com).
“Answering your 'local' questions with unique data & insights”
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO.
Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly."
The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for.
Our Sponsor
This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com).
“Answering your 'local' questions with unique data & insights”
This week's guest on the BIG5D Podcast is Houssam Kayal, the chief revenue officer at FOO, a Dubai-based B2B SaaS company that offers banking-as-a-service and other solutions that help corporations offer financial services.
The conversation covers trends in fintech that are making financial services more widely accessible.
The BIG5D Podcast is brought to you by BigFive Digital.
Questions about the show? Write to us at info@bigfivedigital.org.
This episode is supported by Fraktional.dev.
"Where innovation meets code, and the possibilities of technology unfold at your fingertips"
The BIG5D Podcast
Episode 57 of the Big5D Podcast again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa.
This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a primer on how to choose a digital marketing agency partner led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting) and featuring Bianca Waterberg, the founder and CEO of the Cape Town digital agency Nspyre, which specializes in paid media and SEO.
Really, it all comes down to clear and effective communication. As Bianca puts it during this conversation, "You want your agency to explain things to you clearly."
The conversation also gets real about spotting red flags in a potential agency partner. And overpromising, for example, by guaranteeing immediate results that are nearly impossible to deliver, is high on the list of red flags to watch for.
Our Sponsor
This episode of the BIG5D Podcast is sponsored by Dialog (localdialog.com).
“Answering your 'local' questions with unique data & insights”
