The podcast aimed specifically at WSET Diploma, MW and MS students, or just those who really want to understand the ‘viti gritty’ of the global wine trade.
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The podcast aimed specifically at WSET Diploma, MW and MS students, or just those who really want to understand the ‘viti gritty’ of the global wine trade.
We chat to Larry Lockshin about his research on wine marketing. What are the most effective ways to market wines? Are regional bodies effective? What about competitions and awards? How should we promote sustainability? And more...
The Big Vin Theory
The podcast aimed specifically at WSET Diploma, MW and MS students, or just those who really want to understand the ‘viti gritty’ of the global wine trade.
