The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
The Big Impression
24 minutes 44 seconds
2 weeks ago
The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
In late September, The Guardian launched its first major U.S. marketing campaign, featuring the tagline “the whole picture.” It’s a bold statement of intent from the 204-year-old news organization aimed squarely at American audiences, which highlights The Guardian’s brand of free, independent journalism.
In this episode of The Big Impression, our hosts catch up with Sara Badler, chief advertising officer in North America for The Guardian U.S., to explore the vision behind the campaign, as well as some early takeaways since launch.
The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
