There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards...
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There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards...
Your flight has been cancelled - how On the Beach increased email engagement during the pandemic
The Big Bright Podcast
23 minutes
3 years ago
Your flight has been cancelled - how On the Beach increased email engagement during the pandemic
If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop. Because life really is better on the beach, right? 🏖️ We think so. That’s why we were excited to welcome OTB’s CRM Manager, Adam Zullo onto The Big Bright Podcast to chat with us about an extraordinary marketing campaign that he and his team executed during the pandemic. You’ll learn: The role of CRM (customer relationship management) in mar...
The Big Bright Podcast
There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards...
