There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards...
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There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards...
How to create a buyer persona that informs your content strategy
The Big Bright Podcast
15 minutes
4 years ago
How to create a buyer persona that informs your content strategy
In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas. Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey. We'll uncover: ✔ What a buyer persona is ✔ How to create a buyer persona ✔ What questions you need to ask your audience ✔ How you can create the ultimate content strategy for every part of your persona's ...
The Big Bright Podcast
There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day? Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM). In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards...
