Uncorking the Secrets of META Advertising For Wine Brands 🍷💰

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/76/04/13/76041321-3619-b200-98e3-e0af774be83c/mza_11570268276814278766.jpg/600x600bb.jpg

The Beverage Business Hub Podcast

Chloe & Matthew

10 episodes

6 days ago

Join us as we explore the world of digital marketing tailored for small to medium-sized beverage brands. Whether you're in the wine, spirits, or drinks industry, this podcast is your go-to resource for navigating the digital landscape and growing your business in today's fast-paced world. By learning the latest strategies and tactics and learning from industry experts - get ready to cut the trial and error process and level up your brand in a digital era! Subscribe now to stay ahead, and let's get crushing!

Marketing

Business

RSS

All content for The Beverage Business Hub Podcast is the property of Chloe & Matthew and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39883729/39883729-1701400963489-29ec85ac9a11a.jpg

Uncorking the Secrets of META Advertising For Wine Brands 🍷💰

The Beverage Business Hub Podcast

49 minutes 40 seconds

1 year ago

Uncorking the Secrets of META Advertising For Wine Brands 🍷💰

In this episode, we nerd out with Molly Bossardt, a Facebook Advertising Specialist known for delivering outstanding results for wine brands (like a jaw-dropping 10x return on ad spend!). With a Master's in Art Business and over nine years of marketing experience, Molly founded Bread & Butter Digital Marketing in 2020 to revolutionise winery marketing in Charlottesville, Virginia, and beyond.

Meet Molly:

Molly has blended academic expertise with practical experience to drive revenue through innovative marketing campaigns. She is acutely aware of the wine industry's hurdle: the imperative to allure younger demographics as older cohorts diminish.

Navigating the Digital Landscape:

Molly delves into her journey navigating Facebook and Instagram advertising for wine brands, shedding light on the platforms' ever-changing landscape. She explores current effective strategies amidst dynamic shifts and touches on the evolving role of AI in advertising.

Targeting and Creativity:

She delves into the importance of "creative" targeting in effectively captivating the "new consumer" on these platforms and how to leverage AI to keep ad costs down and converting better.

Digital Strategy for Wineries:

We scrutinise the role of advertising in wine brands' overarching digital strategy, clearly distinguishing between lead generation and direct sales objectives.

Budgeting and ROI:

We also delve into the pay-to-play dynamics of social media advertising, offering insights into establishing optimal ad budgets for wineries. Furthermore, she discusses differing agency viewpoints on ad spend, stressing the significance of customised strategies and measurable ROI.

Want to learn more from Molly?

Connect with Molly Bossard for further insights and resources.

🔗LinkedIn: https://www.linkedin.com/in/molly-bossardt-5a804859/

🔗Website: ⁠https://www.breadandbutterdigitalmarketing.com/

Free Facebook Ads Audit (valid May 2024): https://www.breadandbutterdigitalmarketing.com/free-meta-audit

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.