Kelli Binnings is a brand psychology-obsessed creative with 15+ years of experience shaping brands across industries like travel, fitness, beauty, and wellness. She specializes in uncovering a brand’s core identity to craft meaningful, people-minded strategies that authentically connect with audiences and teams.
We’re learning all about brand building with Kelli today as she offers invaluable insights into creating authentic, people-centered brands, specifically in the wellness industry. We explore the critical importance of personal authenticity and the challenges of maintaining it in the fast-paced world of social media. Kelli shares tips on how to build a memorable and trustworthy brand by focusing on perception, consistency, and audience engagement. We also discuss the balance between authenticity and professionalism, which can sometimes be complicated in the health and wellness space. Kelli even tells us her methods of how to overcome branding pitfalls and measure success.
Topics discussed in this episode include:
• Why authenticity is crucial for creating resonant, people-centered brands, especially in healthcare.
• How maintaining authenticity on social media can be challenging for healthcare professionals.
• Why perception and consistency are essential for building a trustworthy brand identity.
• How personal branding influences business success and pre-establishes trust with clients.
• Strategies that can overcome common branding pitfalls like inconsistency in messaging.
• How storytelling and case studies can engage audiences while respecting patient confidentiality.
• Why balancing authenticity with professionalism is vital in our industry.
• Tools that can be used for effective content creation and scheduling, even for beginners.
• Why measuring brand success involves customer feedback, surveys, and engagement metrics.
• How to stay ahead with marketing trends and adapt strategies for ongoing relevance.
• Why niche specialization can be challenging.
• How blending transparency with creativity can effectively market your services.
• What foundational elements are key when building a consistent and trustworthy brand presence.
• How Kelli's resources, like her brand course and quiz, can aid in refining brand strategies.
Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com
How to Build SMART Brands course: https://www.howtobuildsmartbrands.com/course
SMART Brand Quiz: https://howsmartisyourbrand.scoreapp.com
Brand Measurement Toolkit: https://buildsmartbrands.myflodesk.com/brandmetricstoolkit
Kelli on Instagram: https://www.instagram.com/buildsmartbrands
Kelli on LinkedIn: https://www.linkedin.com/in/kellibinnings
