Conversations around inclusion - race, gender, disability, and more - have become the norm in entrepreneurship. But why is no one talking about age?
Ageism is definitely out there, and many brands unintentionally perpetuate stereotypes in their messaging. So what can you do about it?
Our inspiration in this episode is a thriller novel - "The Old Woman With the Knife" by Gu Byeong-mo.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business.
Topics covered include:
- What commonly used words reinforce ageism?
- How do stereotypes show up in messaging?
- Is there an expectation that older entrepreneurs work with older clients?
- Why does age make people uncomfortable?
Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront
Suggest a title, or become a guest! www.katehollis.co/podcast
Kate's copywriting - www.katehollis.co
Follow on IG - @betterwithbookspod @kateholliswrites
Book a consult - kate@katehollis.co
Inquiries - kate@betterwithbookspodcast.com