The Secret Sales System Turning Technicians into Million-Dollar Producers

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/b9/cd/05/b9cd0555-b181-3385-7d2c-447bebb28a67/mza_4540538645562220792.jpg/600x600bb.jpg

The Better Than Rich Show

231 episodes

3 days ago

Hosted by world-renowned business coaches Andrew Biggs and Mike Abramowitz, The Better Than Rich Show helps ambitious leaders who are on a mission to leave the world better than they found it, change their perspective on what’s important, increase their impact and income, and systemize their life and business. If you’ve ever struggled with finding purpose, have felt disconnected or distracted, or found yourself going through the motions, this show will remind you that what you do matters and will re-inspire you to chase your highest dreams.   It’s time for you to become Better Than Rich!

Entrepreneurship

Business

RSS

All content for The Better Than Rich Show is the property of The Better Than Rich Show and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/20126989/20126989-1740606661138-993efae182f4.jpg

The Secret Sales System Turning Technicians into Million-Dollar Producers | The Better Than Rich Show Ep. 219

The Better Than Rich Show

42 minutes 46 seconds

2 months ago

The Secret Sales System Turning Technicians into Million-Dollar Producers | The Better Than Rich Show Ep. 219

In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Danielle Putnam, president of The New Flat Rate and Top 40 Under 40 leader in the trades. Danielle shares her journey from growing up in her family’s HVAC business to building one of the most powerful pricing and sales systems in the home service industry.

You’ll learn:

How to overcome the stigma of working in the trades.
Why in-house training programs are the key to recruiting and retaining young talent.
The psychology behind menu pricing and why giving five options increases sales.
How to apply Alex Hormozi’s Dream Outcome to home service businesses.
Why pricing like the company you want to become can transform your growth strategy.
Practical tips on simplifying operations, saying no to distractions, and scaling smarter.

Whether you run an HVAC, plumbing, or electrical company, this conversation will help you unlock new revenue, create predictable growth, and empower your technicians to sell without pressure.

00:00 – Introduction to Danielle Putnam
02:00 – Childhood in the trades and overcoming stigma
06:30 – Training and developing young talent in-house
08:20 – The origin of menu pricing and The New Flat Rate
12:00 – Why customers buy more when given choices
16:00 – Applying Alex Hormozi’s offer equation
18:30 – Pricing as the company you want to become
23:00 – Five-option psychology and decision fatigue
30:00 – Sales process: new clients vs. existing clients
33:00 – How maintenance visits can drive $1,400 average tickets
35:50 – Why payment options increase closing rates
36:50 – Simplifying business and life as an entrepreneur
38:10 – What it means to be Better Than Rich
39:40 – Learn more about The New Flat Rate & beta launch

Resources & Links Mentioned:

The New Flat Rate
A Higher, Better People Faster by Ryan Englin (Referenced by Mike Abramowitz as upcoming guest and relevant to training/hiring in the trades.)
Matt Michel’s book on pricing (Danielle referenced this book when explaining pricing strategy and “act as if” pricing.)
Alex Hormozi’s framework (Not a book directly cited, but Danielle and Mike explicitly referenced his “dream outcome, likelihood, time delay, effort/sacrifice” formula, which comes from Hormozi’s $100M Offers.)

Connect with Danielle Putnam:

Email: danielle@thenewflatrate.com
LinkedIn: Danielle Putnam
The New Flat Rate Podcast

Connect with Better Than Rich: