The BA as Storyteller: 10 Ways Narrative Shapes Better Outcomes

Business Analysts aren’t just requirement gatherers — we’re storytellers.

In this episode of the Better Business Analyst Podcast, Benjamen Walsh explores how narrative can transform workshops, requirements, benefits, business cases, and even your career.

You’ll hear 10 powerful ways to use storytelling in BA work, complete with real-world examples from energy, government, and education projects — where the right story, metaphor, or user journey shifted outcomes.

💡 Key lesson: Data and documents may inform, but stories inspire action.

If you want to become a BA who influences, not just documents, this episode is for you.