This discussion explores the evolution and future of CrossFit, covering changes in training, the role of iconic athletes and coaching, the need for better media and storytelling, leadership challenges, and hyrox as a Competitor to Crossfit.

00:40 How has the Crossfit games athlete changed?

34:09 Attracting Attention to CrossFit: Media and Business Aspects

39:20 The Power of Storytelling in CrossFit

47:26 Challenges in Crossfit Communication and Transparency

53:28 The Impact of Crossfit Leadership

01:02:01 Navigating the Complexity of Crossfit Size and Investment

01:06:04 Exploring Growth and Collaboration in the CrossFit Space

01:07:28 The Impact of Events like Hyrox on the Fitness Industry

01:10:12 Passion for the CrossFit Methodology and Long-Term Health

01:32:11 Challenges and Opportunities in the Fitness Industry