That thing you can't make yourself do? Your brain did the math and said absolutely not.
You're not lazy. You're not lacking discipline. Your brain is running a calculation that's coming up with the wrong answer.
In this Mini Memo Drop, discover the formula that's secretly controlling every action you take (or don't take) and why willpower is a losing game against biology.
The download: E+S+P = A. Energy plus Safety plus Pleasure equals Action. Your brain runs this equation on everything. If one variable is off, you're not moving.
Why it matters: You've been trying to override your operating system instead of working with it. Once you know the math, you can hack the variables. Stop buying productivity apps. You need better math.
Let me know you found my experiment!