The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
MatthewBertram.com
658 episodes
1 week ago
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as t...
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Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as t...
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
48 minutes
2 months ago
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) w...
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as t...
