In this conversation, Jon Owen, CEO of Go City, and Douglas Quinby, CEO of Arival, discuss the multi-attraction pass. They explore the size and scope of the pass market, the structure of the pass model, and the range of attractions and experiences offered. They also discuss the evolving trends in the market, such as the shift towards more experiential and off-the-beaten-track offerings. The conversation touches on the economics of the pass model, including commission rates and the drive for incremental business. They also discuss the challenges and opportunities presented by the shift towards managed inventory, variable pricing, and dynamic pricing. Finally, they address the issue of over-tourism and the role of city passes in managing visitor flows and promoting a more balanced exploration of destinations.
Multi-attraction passes, such as Go City, offer a convenient and flexible way for travelers to explore a destination. These passes provide access to a curated list of attractions and experiences, allowing visitors to prepay for multiple activities and avoid the hassle of booking each one individually. The passes also offer guidance on when to visit popular attractions to avoid crowds and maximize the overall experience. For operators, being included in a multi-attraction pass can attract incremental visitors who may not have otherwise visited their attraction.
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