Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ What do you get when you mix a passion for collecting bugs with an obsession for video games? For Satoshi Tajiri, the answer is the world's largest media franchise (over $92 billion revenue — more than Star Wars and Harry Potter combined). Tajiri dreamed up a new kind of video game: one built not just on battling monsters, but trading them. What followed was a full-blown cultural takeover with TV shows, trading cards (global market value $6 billion), more video games, and so much merch. Find out how Pikachu got his spark, why there was fierce debate over America’s cuteness threshold, how Pokémon Go took over your smartphone — and why Pokémon (our MOST requested episode to date) is the best idea yet. Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral. Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/ —----------------------------------------------------- GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.