What does it take to build one of the most trusted names in aesthetics? For Greta Nance, it’s 22 years of radical transparency, patient education, and fearless leadership.

In this episode of The Best of Raleigh, host Gretchen Coley sits down with Greta, Director of Brand Strategy at Amelia Aesthetics, to explore her journey from front desk to executive leader—and how her personal story has helped shape a practice known for empowering women through honesty and innovation.

Greta opens up about the stigma around plastic surgery, the growth of Amelia’s all-female team, and why education has always been at the heart of their mission. From launching Bustmob, a 100,000+ strong online community for women, to preparing for the fall launch of Amelia Health, Greta continues to push the boundaries of what’s possible in self-care.

If you’ve ever considered aesthetics, felt unsure about where to start, or simply want a behind-the-scenes look at one of Raleigh’s most impactful women in business—this one’s for you.

Tune in now and get inspired by a conversation that’s equal parts real talk and radiant energy.