In this episode, Molly Arbogast, a seasoned sports marketing expert, shares her journey from working with major sports teams to founding her own agency, POV Sports Marketing. She discusses the importance of data-driven decisions, effective negotiation strategies, and the value of building collaborative relationships between brands and rights holders. Molly emphasizes the future of sports sponsorship, the unique advantages of boutique agencies, and the lessons learned throughout her career, particularly as a woman in a male-dominated industry.