Building Teams That Thrive: Carmen Williams on Scaling with Heart
What struck me immediately was Carmen's genuine spirit and her commitment to always finding new strategies – which, as you'll hear, has been essential to her incredible journey.
Resilience is a lived experience, and few embody it as authentically as Carmen Williams.
At just 30, Carmen's life was turned upside down when her mother was diagnosed with a terminal illness. Carmen then made the audacious decision to quit her secure job and launch a new business all whilst caring for her sick mother, raising two young children, and managing a mortgage.
As a scientist by background, for years Carmen relied solely on logic and analysis. But as she navigated uncharted territory, she discovered the power of intuition.
Carmen's approach to resilience is refreshingly honest. In the podcast, she shares how she learnt to trust her gut and how that newfound intuition became her compass through uncertainties and decisions when logic alone couldn't provide the answers. She discovered the need to take space and be gentle with herself before reaching that point of paralysis, blending rest and recovery into her strategy for moving forward, not just pushing through relentlessly.
Movement and breathwork, she found, has been her anchor—a way to process stress and regain clarity.
Carmen's Resilience Tools: Her practical approach centres on reserving your energy for what matters in your day. When in doubt, she suggests asking yourself: "What's the worst-case scenario here? Can I deal with it?" Whether it's a "no" or a rejection, don't make it personal—it's not about you. Her philosophy combines being kind to yourself whilst taking action.
Carmen, in her early days of cold-calling CEOs, learnt that a "no" is just a "no." It doesn't define your worth or your potential. By reframing potential rejections as simple outcomes, rather than personal failures, she detached her identity from the results. This enabled her to continue, to knock on more doors, and ultimately, to build a thriving enterprise.
Carmen's LinkedIn Marketing Strategy: Her approach to LinkedIn is refreshingly authentic: connect to the right people, don't sell, offer content that's valuable and genuinely real. Like any platform, your goal is to get people off the app and onto your email list. It's about building relationships, not pushing services.
Global Teams is a revolutionary virtual assistant company that's changing how entrepreneurs scale their businesses.
Perhaps the most inspiring aspect of Global Teams is the philosophy of care and connection extending deeply into the business. This is manifested through her partnership with Maureen, together they have created what they call "Love Teams"—a unique support system that Global Teams offers to both clients and VAs, helping them to optimise communication and performance as they support each other to growing together. They believe that happy people achieve good results, which has transformed how businesses approach virtual support.
Carmen shared a truly moving story about a virtual assistant whose work with Global Teams provided her with the financial independence and confidence to leave a difficult situation and build a new, empowered life for herself and her children. This highlights the powerful ripple effect of building businesses rooted in empathy and care—it's not just about transactions; it's about transformation and collective healing.
Global Teams stands as a testament to Carmen's belief in value-driven connection.
The business thrives on real relationships, not hard sells. Her journey is proof that when you lead with care and authenticity, you create a ripple effect of resilience and healing—not just for yourself, but for everyone around you.
Connect with Carmen
Visit: globalteams.com.au
LinkedIn: www.linkedin.com/in/carmenwilliamsau
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