Oregon State had a chance to lead in the NIL era.

And said no.

Beavs Legend Steve Johnson returns to share his inside story of a groundbreaking proposal to elevate OSU Men’s Basketball through alumni engagement, academic partnerships, and a modern, sustainable NIL strategy. Backed by the College of Business, it was a chance to lead with vision.

Instead, the Athletic Department walked away.

We break down every layer of this story, especially the jaw-dropping moment a Deputy AD allegedly said in a meeting with Johnson: “No one will remember you in 15 years… even if you’re Gary Payton.”

This one’s for every fan who’s asked: What the hell is going on in Corvallis?

#GoBeavs #OregonState #NIL #CollegeBasketball #SteveJohnson