After a decade of building an HMO portfolio in Nottingham, I made the decision to shift back to flipping properties over a year ago. The goal? Creating capital chunks to pay off our residential mortgage (our version of financial freedom) while our existing portfolio works in the background. Since then, people keep asking about my approach to flips - especially in the current market where developers are looking to diversify. What I cover in today's episode: Knowing your end buyer - Design for your specific customer so they have zero reasons not to buy Knowing your numbers - Why you need 3-6 solid comparable sales Rethinking profit margins - Why £40k in 3-4 months beats chasing 25% returns Always have Plan B - What if you can't sell? Make sure it works as a buy-to-let Balancing brand with commercial appeal - Incorporating design style without alienating buyers Using private finance strategically - Why flips work brilliantly with investors My most recent flip? Viewings booked within 5 minutes of listing. Sold within days at asking price. Whether you're starting out in property development or you're thinking about diversifying an established portfolio, this episode should hopefully give you the framework for flips that actually sell fast!