In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
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In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
SIBA’s Indie Beer Campaign: Why It Matters for Beer Lovers
The Beer Rep Chats With
32 minutes
7 months ago
SIBA’s Indie Beer Campaign: Why It Matters for Beer Lovers
In this episode, Neil Walker from SIBA discusses the challenges faced by independent breweries, including market access and profitability. He highlights the impact of COVID-19 on consumer behaviour and the launch of the Indie Beer campaign aimed at raising awareness about independent breweries. The conversation delves into consumer misconceptions about what breweries are independent and the importance of supporting local businesses. Neil emphasises the need for clear identification of indepen...
The Beer Rep Chats With
In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
