In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
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In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
From Attic to Brewery: The Journey of Attic Brew Co
The Beer Rep Chats With
34 minutes
7 months ago
From Attic to Brewery: The Journey of Attic Brew Co
In this engaging conversation we spoke to co founder Oli Hurlow from Attic Brew Co, who shares the journey of starting a brewery in Birmingham, the challenges faced, and the importance of community and local support. He discusses the evolution of their beer offerings, the significance of cask ale, and the impact of COVID-19 on their business. Oli emphasises the need for independent breweries to connect with their local markets and the role of tap rooms in fostering growth. He also shares exci...
The Beer Rep Chats With
In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
