In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
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In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
Elevating Independent Breweries Through Branding: With Tim Weaver
The Beer Rep Chats With
36 minutes
1 month ago
Elevating Independent Breweries Through Branding: With Tim Weaver
Martin chats with Tim Weaver, founder of The Brand Weaver, about how indie breweries can level up their branding. From avoiding common mistakes to sharing success stories and practical strategies, Tim reveals what it takes to stand out in today’s crowded beer market. Plus, a sneak peek at his upcoming book Branding for Breweries. Perfect for brewery owners, beer lovers, and anyone curious about the power of great branding. The Brand Weaver Socials Website: https://thebrandweaver.co.uk/ In...
The Beer Rep Chats With
In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differe...
