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The Beer Mighty Things Podcast
Kyle C. Rheiner
222 episodes
3 days ago
“It’s what you listen to while you brew.” It's a craft beverage business library in podcast format by beverage industry insurance leader Kyle C. Rheiner. Search most platforms! Enjoy! Cheers and #BeerMightyThings
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Entrepreneurship
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All content for The Beer Mighty Things Podcast is the property of Kyle C. Rheiner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“It’s what you listen to while you brew.” It's a craft beverage business library in podcast format by beverage industry insurance leader Kyle C. Rheiner. Search most platforms! Enjoy! Cheers and #BeerMightyThings
Show more...
Entrepreneurship
Business
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# 205 - On Branding for Beverage with Robot House
The Beer Mighty Things Podcast
1 hour 10 minutes 7 seconds
1 year ago
# 205 - On Branding for Beverage with Robot House

In this episode, I'm chatting with the one and only Brian Winkeler of Robot House, a creative agency in Oklahoma City who’s done a ton of great branding work in the craft beverage space.


We discussed workout routines, beer consumption habits and provide insights into the evolution of Robot House, from its humble beginnings to its current team of six, and elaborate on the company's branding philosophy.

Brian shares the backstory of naming his company "Robot House," which was inspired by the show Futurama. We dove into the comprehensive branding process, emphasizing the need for client participation and thorough research.

We also talk about the emotional aspect of rebranding, the importance of maintaining customer loyalty, and the timeline for the upcoming brand refresh launch.

Oh, and we hit on AI vs Graphic Designers. Enjoy!


Follow Robot House on IG @robothouseokc

WEB: robot.house (what a great site URL!)


#branding #robothouse #graphicdesign

The Beer Mighty Things Podcast
“It’s what you listen to while you brew.” It's a craft beverage business library in podcast format by beverage industry insurance leader Kyle C. Rheiner. Search most platforms! Enjoy! Cheers and #BeerMightyThings