Beauty School Bobbi interviews Alyssa Skinner, a cosmetologist and influencer known as @gorgeousbyalyssa. They discuss Alyssa's journey in the beauty industry, her transition from California to Knoxville, and her unique approach to building a social media presence while running a home salon. Alyssa shares her experiences in cosmetology school, the challenges of being an influencer, and her goals for the future, emphasizing the importance of authenticity and client relationships in her work.   Takeaways Alyssa started her social media to build her clientele in a new city. She faced challenges when her Instagram account was deleted but used it as an opportunity to grow. Creating a home salon allowed Alyssa to express her style and connect with clients personally. Alyssa offers a range of services, including hair and aesthetics, to provide a one-stop shop for clients. Her experience in the med spa industry has enriched her current offerings. Cosmetology school can be challenging, but perseverance leads to success. Building a social media presence is crucial for modern cosmetologists. Alyssa emphasizes the importance of offering services that one enjoys. Navigating negativity on social media requires a positive mindset. Alyssa's future goals include focusing on her existing clients and enjoying her current success.   Chapters 00:00 Introduction to Alyssa Skinner 02:00 Building a Social Media Presence 06:00 Creating a Home Salon 10:01 Transitioning from California to Knoxville 14:10 Cosmetology School Experience 20:06 Balancing Multiple Services 23:58 Navigating Influencer Challenges 27:52 Future Goals and Aspirations   www.beautyschoolbobbi.com www.beautyandstylenetwork.com   Follow: Beauty School Bobbi: @beautyschoolbobbi Beauty and Style Network: @beautystylenet Alyssa Skinner: @gorgeousbyalyssa