In this episode of The Bear Roars, Dan sits down with Jeff Williams, CEO and CTO of Exum Instruments, to explore how his company is transforming materials analysis with its groundbreaking Massbox™ technology. Exum’s innovation allows for rapid, precise elemental analysis, making advanced scientific tools more accessible across industries like aerospace, battery technology, and national security.Jeff’s journey into tech wasn’t a straight line. A passionate rock climber from Florida, he discovered a love for geochemistry that led him to study meteorites and early solar system formations. His experience in cosmochemistry and analytical instrumentation inspired him to rethink how materials are analyzed—ultimately leading to the creation of Exum Instruments.Jeff and Dan discuss the challenges of launching a hard tech startup, the growing deep tech ecosystem in Colorado, and how AI and automation are shaping the future of scientific discovery. Order Dan’s Book – Bandwidth: The Untold Story of Ambition, Deception, and Innovation that Shaped the Internet Age and Dot-Com Boom: dan-caruso.com/bookLearn more about Exum Instruments: https://www.exuminstruments.com/To nominate a founder or yourself as a future guest speaker, email: contact@loudbearproductions.com